To be fair, Bourne has spawned several sequels, and is apparently getting a new show on TVThis is where Universal really drops the ball. Yes, synergy is important, but you can't base every attraction on your current IPs...especially when many of them aren't good. I get the whole "lets build the new flash-in-the-pan movie attraction" but there really should be a balance between current IPs and classic IPs. Back to the Future, Jurassic Park, and Jaws are timeless. You can put in a crummy Jason Bourne attraction but why not build a BTTF coaster too?
And also, Universal will never be concerned with nostalgia like Disney
I hate that BTTF is not an attraction anymore, one example of a property that I believe Universal took the wrong path on