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Artegon Site for New Theme Park?

Galaxy Defender

Premium Member
Oct 5, 2013
3,640
Atlanta, GA
I have been following the potential for the Artegon Mall property for some time, speculating that Universal could do so much with a site so close to the main property. Recently the property was put up for sale. Now it seems there is a potential buyer.


Here is the short article from The Daily City based on a Growthspotter article.

Artegon Mall May Become a Theme Park
Last week we told you Artegon Mall went up for sale. Saturday, Growthspotter broke the story about what is possibly happening with Artegon Mall. According to Growthspotter's anonymous sources who aren't allowed to discuss the negotiations, an unnamed developer that (1) builds theme parks, (2) does not have a project in Orlando, (3) is US-based and (4) has international partners is pursuing the assemblage of three parcels including (1) Artegon Mall, (2) a 77 acre parcel directly south of Artegon and (3) 32 outparcel acres totaling 213 acres on which they want to build a theme park, water park and hotels.

This is our guess for this unnamed company: Herschend Family Entertainment Corporation. They don't have a presence in Orlando and they develop theme parks, water parks and hotels.

Herschend owns and/or manages many entertainment properties such as Dollywood, Wild Adventures, Stone Mountain and numerous aquariums. They certainly have the resources and experience needed to turn the Artegon property into a theme park, though it is still educated speculation that they are the ones involved. Here is their own description of their family owned company:

Committed for more than half a century to Creating Memories Worth Repeating®, we work daily to create wholesome, immersive entertainment experiences with soul and depth. Experiences for every generation of your family. Sometimes thrilling. Sometimes lighthearted. Always distinctive. Our award-winning theme parks, entertainment and attractions aim to inspire happiness and family bonding.

Today, we are considered the largest family-owned themed attractions corporation. Our parks and attractions are from coast to coast. Our team of more than 10,000 employees creates, develops and operates entertainment, tourism and hospitality properties that currently span 26 locations in ten states.

We take great pride in owning and partnering in leading theme parks including Silver Dollar City in Branson, Missouri, and Dollywood in Tennessee’s Great Smoky Mountains of which Dolly Parton is our partner.

Most recently, we welcomed the legendary Harlem Globetrotters to our team. A complement to our family-friendly portfolio of businesses, the Globetrotters open the door for expansion into new media, audiences and markets.

I am looking forward to whatever comes to the Artegon property. I would much rather see Herschend rather than some investor group trying to create who knows what. Growthspotter is paywall blocked, but you can at least see the image with the property involved and a short description of what is going on. The Daily City does say it is a developer that builds theme parks rather than being a theme park chain, otherwise I would have speculated on Six Flags.

GrowthSpotter - Central Florida Business Intelligence - GrowthSpotter


 
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Teebin

Legendary Member
Oct 12, 2009
20,326
North of the Wall
I knew this was possible if not likely when it reopened with its new name a few years back. Visually, the flow of traffic is not conducive to its success. That is go big or go home land. It might even serve better as an industrial park.
 

Mad Dog

Premium Member
Jan 30, 2013
18,589
Pittsburgh area
Could actually be a plus for Universal if it's a theme park. Tourists, with 3 Universal Parks , Sea World, and a new park, plus the three water parks, all in the relative area of one another, could easily do a 7 to 10 day vacation without ever setting foot on Disney property :)....................(Instead of the Alt Right, there could be the Alt to Disney :lol:)
 

Disneyhead

Legendary Member
Jul 24, 2008
10,742
Orlando, FL
I would absolutely LOVE to see a brand new, from the ground up, Cedar Fair theme park. Matt Ouimet has the skills to bring a new resort to the Orlando market and make it work.

That said, Herschend could jump on the whole gastropub/craft/southern homestyle trend and bring upscale Appalachian to the Orlando market.

I also wonder if this is someone that Universal would be interested in partnering with?
 

s8film40

Veteran Member
Apr 18, 2013
3,458
Does anyone know how Outdoor World and Cinemark factor in? If they're not interested in selling what happens? I mean it's all the same building, seems like it would complicate things to have to keep part of the building intact. Or perhaps they would leave the building, have some indoor attractions, shops, restaurants and build outdoor attractions in the adjacent land.
 

Disneyhead

Legendary Member
Jul 24, 2008
10,742
Orlando, FL
Does anyone know how Outdoor World and Cinemark factor in? If they're not interested in selling what happens? I mean it's all the same building, seems like it would complicate things to have to keep part of the building intact. Or perhaps they would leave the building, have some indoor attractions, shops, restaurants and build outdoor attractions in the adjacent land.
They could easily tie the Bass Pro store into a Herschend Family type resort. And The Cinemark could round out a CityWalk-esque area.
 
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Galaxy Defender

Premium Member
Oct 5, 2013
3,640
Atlanta, GA
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quinnmac000

Veteran Member
May 14, 2014
5,448
Seoul, Korea
Thinking about it now...Orlando needs an actual indoor theme park especially for travelers during hurricane season and it would add to Orlando rather than take away so I kinda do hope this is indoors.
 

Galaxy Defender

Premium Member
Oct 5, 2013
3,640
Atlanta, GA
Good point. I just looked at the satellite view and this property is bounded by residential neighborhoods on the south and east. That would make putting an OUTDOOR thrill park there difficult. An indoor park would make more sense and really drive attendance on rainy days. But it does have theme park zoning already.
 

Disneyhead

Legendary Member
Jul 24, 2008
10,742
Orlando, FL
It is already zoned for theme parks and if it is a major player like Herschend or Cedar Fair, the residents in Tangelo Park won't have a voice. But if the developer put the resort hotel in the vacant plot next to Tangelo Park and the park where Artegon is, then I don't think it would be a problem.

Expect Universal to fight this like a rabid wolverine.
 
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IAmFloridaBorn

Veteran Member
Nov 15, 2012
2,753
Orlando, Florida
I still remember Orlando Thrill park which I was so amped up about. That neighborhood shut those plans down.
However, with the extension of Grand National Drive does help with the logistical nightmare of the North I Drive Area. I would love to see a new theme park here in Orlando, but I think it would be over-saturation of this park doesn't offer something one cannot get at the current local parks (Such as really tall coasters and extreme thrill rides).

Oh the current lot of the Artegon (Which I still refer to as Festival Bay), I can see another Hotel with convention space, especially with the mall across the street.
 
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quinnmac000

Veteran Member
May 14, 2014
5,448
Seoul, Korea
It is already zoned for theme parks and if it is a major player like Herschend or Cedar Fair, the residents in Tangelo Park won't have a voice. But if the developer put the resort hotel in the vacant plot next to Tangelo Park and the park where Artegon is, then I don't think it would be a problem.

Expect Universal to fight this like a rabid wolverine.
Or to put in a larger bid.
 
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Disneyhead

Legendary Member
Jul 24, 2008
10,742
Orlando, FL
I still remember Orlando Thrill park which I was so amped up about. That neighborhood shut those plans down.
However, with the extension of Grand National Drive does help with the logistical nightmare of the North I Drive Area. I would love to see a new theme park here in Orlando, but I think it would be over-saturation of this park doesn't offer something one cannot get at the current local parks (Such as really tall coasters and extreme thrill rides).

Oh the current lot of the Artegon (Which I still refer to as Festival Bay), I can see another Hotel with convention space, especially with the mall across the street.
The Thrill Park fell apart in funding as much as neighbors objections. They hoped to get backers after the announcement, and most investors looked at the plan and said "meh."

Or to put in a larger bid.
This whole thing may be BS just to drive up the price.
 
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