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Deep Blue Creative

  • Thread starter Thread starter WAJAS
  • Start date Start date Nov 5, 2016
WAJAS

WAJAS

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  • Nov 5, 2016
  • #1
SeaWorld announced on the 3rd that they're forming a new internal creative group to be called Deep Blue Creative (akin to Disney Imagineering or Universal Creative). There first public project will be the Electric Ocean summertime event at SeaWorld Orlando. This is a significant step for SeaWorld Parks and Entertainment because almost all their attractions have been developed primarily by third party creative groups, such as Falcon's Creative.

Bringing together talent from both inside and outside the organization, the six divisions of Deep Blue Creative will enhance all aspects of SeaWorld’s business and bring to life innovative new experiences that are fun and meaningful...

The Deep Blue Creative studio will include dedicated teams to identify and focus on these key priorities:

  1. Theme Park Development, U.S.A. encompasses two teams—Project Management and Guest Experiences—closely collaborating to inspire guests through innovative attractions, culinary experiences and retail environments.
  2. Theme Park Development, Global leads the development of all theme park growth initiatives beyond the company’s existing parks, including international expansion, exploration of new business models, feasibility and site evaluation.
  3. Resort Development is responsible for the business and creative development of resorts and hotels, unique hospitality experiences and land planning.
  4. Events and Entertainment supports all park entertainment teams in staging live experiences for theatrical settings, as well as culinary and retail environments. This team will explore and develop new event concepts that inspire family traditions and encourage repeat visits from annual pass members and local residents.
  5. Media Enterprises leads the company’s film, television, and music business, maximizing distribution opportunities for our brands. This team will collaborate with content creators and develop production partnerships.
  6. Expedition X is a team focused on prototype development for innovative project concepts and new technology. This group will harness creative energy from within and outside the company and look for emerging trends and inventive ways to bring guests experiences that explore both real and amazing worlds on land and sea.
Click to expand...
Source: Orlando Theme Park News: SeaWorld Parks Introducing the Deep Blue Creative Team
 
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WAJAS

WAJAS

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  • Nov 6, 2016
  • #2
They got a fancy logo too:
0fc8431b9cf945bda3b9dc85204728f8_deep-blue-creative.png
 
Teebin

Teebin

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  • Nov 6, 2016
  • #3
:blank:
 
Scott W.

Scott W.

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  • Nov 6, 2016
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I'd hope with some accountability now, they might be able to produce something a bit more creative. Don't get me wrong, the coasters are world class but dark rides not so much. Maybe they could be more than acceptable any where else in the world but not when Disney and Universal are your neighbours.
 
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Mr. EPCOT

Mr. EPCOT

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  • Nov 7, 2016
  • #5
Really looking forward to seeing what they put out.
 
WAJAS

WAJAS

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Mr. EPCOT said:
Really looking forward to seeing what they put out.
Click to expand...
Their first public projects are Electric Ocean, Kraken VR, and Wave Breaker at SWSA, so let us see what they can do.
 
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