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Does It Matter Which Season An Attraction Opens In Anymore?

Discussion in 'Miscellaneous Universal' started by GAcoaster, Apr 25, 2019.

  1. GAcoaster

    GAcoaster Veteran Member

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    Just read through the debates about the opening of the JP coaster and the T2 replacement and when they would be opening, and while I was doing it there was a story on TV about how OIA is busier than ever and they are recommending travelers get there earlier for screening, specifically mentioning "there is no off season anymore".

    Does it really matter if an attraction at Universal or Disney opens at the start of the peak summer season? Or would it be just as effective to open in the fall or March or some other time of year? Yes, summer is still the peak season for all the parks, but if you open something in the fall people will still come.

    I keep thinking that the idea that JP could open in late 2020 or early 2021 is really inconsequential. Whenever Bourne opens, it opens. The parks are busy all year, and people will come no matter what. I think the opening of Star Wars Land will prove that the time of year something opens really doesn't matter, and in some ways there may be advantages to opening a big new attraction in an off peak time to help smooth the growing pains in time for the crazy times of Christmas and summer.

    For regional parks like SeaWorld and Busch Gardens it still makes sense to try and get new capital open in time for peak season since they rely on the "summer crowds", but for destination parks like Disney and Universal it really shouldn't make much difference.
     
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  2. Nick

    Nick Staff Member Moderator

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    I agree that it really doesn’t matter anymore. Hasn’t for quite awhile, imo. Just think back all the way to when the FLE/TT2.0 opened - it was December.

    That said, a Summer timeframe is still always going to be the most common timeframe for attraction openings.
     
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  3. fryoj

    fryoj Premium Member

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    Opening during a dead time always made more sense to me. Peak times are going to be peak times regardless. Having the extra capacity is nice during those times. But if you have a ride that is legit going to draw people to the park for it's opening, do it at a time the park is slower so it helps those slower days.
     
  4. Mad Dog

    Mad Dog Premium Member

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    Yes, I've always echoed your sentiment. Summer no longer dominates attendance as it once did. Open an attraction when it's ready, regardless of season.
     
  5. Joe

    Joe aka TestTrack321 Staff Member Moderator

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    It’s never mattered in orlando unless it’s a water ride.
     
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  6. Jamesh22

    Jamesh22 Premium Member

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    I think it's a similar situation to blockbuster movies now - you can open a big movie almost anytime of year and still make summer movie season $$$. The same is now absolutely true for theme parks, especially with how far in advance most people book vacations.

    There is also an arguement for getting an attraction open and working without shut downs before hitting peak season.
     
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