- Jul 27, 2015
There seems to be a major pushback now against anything that’s not an e ticket attraction.
I think the issue is that it’s not really being “presented” as a mid-tier. Virtual POVs across a dark, icy tundra. Teases. Even the name “Ice Breaker.” They all imply something designed as a top-tier thrill machine. But it’s not. SeaWorld is putting the expectations on themselves.Agreed. How many areas of parks would be improved by just a couple unique flats that eat up a couple hundred people an hour?
They could easily soften the marketing a touch to make it FEEL family friendly, and a lot of the pushback wouldn’t exist. If it’s a fun, family-friendly, mid-tier, advertise it as such.