The onboard audio aspect seems kinda cool. From the description on Instagram it sounds like this might be the park's first addition with nonzero amounts of theming since Cobra's Curse, so that's exciting! I still disagree with the notion that this is a viable substitute for an actual family ride, since there will be younger and older guests who categorically can't/won't ride any kind of roller coaster, but at least it's a step in the general direction of more family-oriented attractions for BGT.
Interesting how the ride is in Pantopia but seems to be explicitly focused on crossing over into the Serengeti area. If done properly, that could be incorporated into the theme of the ride: the queue could tell a story about the life and death of a Phoenix, who is then reborn from the ashes to take riders on a flight all the way across Africa to the Serengeti and back.