UOR Admission Price Increases [April 2019]

Andysol

Veteran Member
Jun 21, 2016
3,169
Step one is done. Step two should be to raise the APs significantly more. In particular the seasonal (or just drop it altogether). I know, heresy. But I’m selfish and want the little guy left out in the cold so I can have less crowds. :fight:
 
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GadgetGuru

Premium Member
Dec 2, 2011
2,217
Seattle, WA
It's pretty wild how cheap APs are.

A 3-Park non-FL-resident Premier Pass is $587.19. That's the equivalent of buying 5 1-day value passes.

* Yes I know that's a flawed comparison but I'm just trying to prove a point. You would think that the difference between a one-day pass and an AP would be orders of magnitude.
 
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shiekra38

Veteran Member
Dec 13, 2009
9,834
Florida
It's pretty wild how cheap APs are.

A 3-Park non-FL-resident Premier Pass is $587.19. That's the equivalent of buying 5 1-day value passes.

* Yes I know that's a flawed comparison but I'm just trying to prove a point. You would think that the difference between a one-day pass and an AP would be orders of magnitude.
They make more money off of you the more you come/stay...So it makes sense

The APs and multiday are far more reasonable price wise...I'm pretty sure that's on purpose
 

GadgetGuru

Premium Member
Dec 2, 2011
2,217
Seattle, WA
This is such a difference from the way UOR prices hotels.

Disney has been making everything super expensive. Yet, Universal keeps raising ticket prices while keeping hotel prices reasonable. Most of their value hotels are actually quite cheap.

It just seems super weird to me. You either make everything pricer (get more money out of guests) or you make everything cheaper (attract more guests). Universal's all over the place when it comes to pricing.
 
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bob albert

Veteran Member
Sep 18, 2015
1,662
This is such a difference from the way UOR prices hotels.

Disney has been making everything super expensive. Yet, Universal keeps raising ticket prices while keeping hotel prices reasonable. Most of their value hotels are actually quite cheap.

It just seems super weird to me. You either make everything pricer (get more money out of guests) or you make everything cheaper (attract more guests). Universal's all over the place when it comes to pricing.
The hotels aren't operating at a loss that requires higher ticket prices. Also the convenience of on site at universal is less pronounced due to the fact that the resort and surrounding area is more compact than the Disney sprawl. They probably feel the need to be a bit more competitive with area hotels. You can chalk up cheaper hotels to less infrastructure cost and sustained occupancy too I'm sure.
Step one is done. Step two should be to raise the APs significantly more. In particular the seasonal (or just drop it altogether). I know, heresy. But I’m selfish and want the little guy left out in the cold so I can have less crowds. :fight:
Prices are sky high enough as it is. I think you should pay more for daily express or the premium annual pass in that case which already make waits longer for those "little guys" aka the middle class. But hey in modern america some people are trained to advocate for the corporation to screw the middle class to benefit rich people. God help us if the filthy plebs getting in the way of their experience.

And remember Disney has cheap non peak season passes as well. They are just only available to Florida residents. They are pretty much the only ones in the industry that block people from entire tiers of passes. I expect universal keep the current system and just raise pass prices in relation current ticket prices. The trend still is to punish anyone getting a 1 day and discount multi days. For the amount of stuff to do and benefits needs the universal passes can be a worse value than Disney for some people even though they start cheaper.
 
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Happytycho

Member
Mar 1, 2017
504
This is such a difference from the way UOR prices hotels.

Disney has been making everything super expensive. Yet, Universal keeps raising ticket prices while keeping hotel prices reasonable. Most of their value hotels are actually quite cheap.

It just seems super weird to me. You either make everything pricer (get more money out of guests) or you make everything cheaper (attract more guests). Universal's all over the place when it comes to pricing.
I would guess that the people buying just single day tickets spend the least on things things like food and souvenirs when compared to onsite guests and those with annual passes.

Those who stay onsite are a more captive audience and therefore likely to eat more at Universal's restaurants (and at the nicer/more expensive ones) and spend more time in the various gift shops. I presume that Universal recognizes they have off property competition and don't want to limit the other revenue sources by pricing guests out of staying on property.
 

Mad Dog

Premium Member
Jan 30, 2013
17,311
Pittsburgh area
Probably a significant percentage of the one days are WDW tourists coming down for a day of Potter. Universal probably figures that they may as well soak them for as much as they can for that one day trip.
 
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TommyJK

Rookie
Sep 4, 2018
221
Probably a significant percentage of the one days are WDW tourists coming down for a day of Potter. Universal probably figures that they may as well soak them for as much as they can for that one day trip.
Ya. If they're only raising one and two day tickets, I agree it's totally to get the "I'm spending 10 days at WDW but want to do a day or two at Universal" crowd.
 

Nick

Staff member
Moderator
Sep 22, 2011
18,532
Orlando
grad bash is going on right now
Grad Bash only had 4 dates this year. I won’t be surprised to see the event get downsized eventually, if not fully cancelled. Right now it’s an event that closes both IOA and USF at 6PM and takes over CityWalk, too. I see the event eventually only being one park.

They also cut on entertainment this year at Grad Bash and instead of getting Pitbull to perform at the event (or someone like him who historically has), the hired a local DJ to perform on the main stage.
 
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Mad Dog

Premium Member
Jan 30, 2013
17,311
Pittsburgh area
Grad Bash only had 4 dates this year. I won’t be surprised to see the event get downsized eventually, if not fully cancelled. Right now it’s an event that closes both IOA and USF at 6PM and takes over CityWalk, too. I see the event eventually only being one park.

They also cut on entertainment this year at Grad Bash and instead of getting Pitbull to perform at the event (or someone like him who historically has), the hired a local DJ to perform on the main stage.
With so many hotel rooms now, having Grad Bash close down both parks & CitiWalk early is a real slap in the face to the many high spending hotel guests. And so are the corporate buyouts that close both parks early. Universal really needs to limit that stuff to one park now that they have drastically increased on site hotels.
 

Nick

Staff member
Moderator
Sep 22, 2011
18,532
Orlando
With so many hotel rooms now, having Grad Bash close down both parks & CitiWalk early is a real slap in the face to the many high spending hotel guests. And so are the corporate buyouts that close both parks early. Universal really needs to limit that stuff to one park now that they have drastically increased on site hotels.
I couldn’t agree more. They can’t have it both ways. Or if they wanted to keep trying to have it both ways, at least hold the private events later in the night so the parks can still stay open until 7 or 8 on those days.