To be frank, part of me wonders if they’ll just do a full launch at this point, rather than a slow roll of info.
Let’s say the parks reopen 1 June (reasonable, at this point). They need to focus on regular park marketing for two-four weeks in order to re-prime the pump, as it were. That doesn’t put a HHN announcement until late June or early July. That means they’ve lost three-four months of package sales, and they only have one-two months to maximize them.
The best way to do that under such a time crunch is to just overwhelm. Announce the whole damned event in the middle of July and hope for the best.