I never want to take an uber or rental car from MCO ever again if this is frequent enough. The price point at $15 one way would only make this useful for only solo trips to universal though. I would never use it over lyft or uber with my discounts for two people. Rental cars get competitive fast if you do more than airport rideshare for two people as well. If they really want volume they need to make the airport to convention center route more like $10.