They were probably hoping for something closer to a “normal” opening. Roughly 80% of theaters were “open” for Tenet. Considering big budget tentpoles like Tenet typically open with $80m-$100m opening weekends, they were likely expecting (wanting) $40M-$50m. Naively hopeful, sure, but that naive hopefulness is why it was released in the first place.I thought a $20 mil opening weekend for Tenet was triumphant all things considered. What were they expecting?
I thought a $20 mil opening weekend for Tenet was triumphant all things considered. What were they expecting?
It also doesn't help that the 20M was spread over 10 days; Deadline says the holiday weekend itself was only 12M.They were probably hoping for something closer to a “normal” opening. Roughly 80% of theaters were “open” for Tenet. Considering big budget tentpoles like Tenet typically open with $80m-$100m opening weekends, they were likely expecting (wanting) $40M-$50m. Naively hopeful, sure, but that naive hopefulness is why it was released in the first place.
Theaters will live. PVOD will probably become a bit more frequent for smaller releases, but there's good reasons why studios have only put a handful of titles on PVOD during the pandemic. The theatrical model still has tons of viability for profit. People miss the theatrical experience but rightfully aren't risking COVID for it.At this point, can we just agree that VoD is the future? Like, I hate that VoD doesn't require as many jobs but theatres are simply not practical for this new reality.
And, as @SeventyOne mentioned elsewhere, a ready-made Uni property for HHN, maybe.'Candyman' Gets New 2021 Release Date, 'Legally Blonde 3' Bends And Snaps Into Summer 2022 Slot - SlashFilm
Universal has unveiled a new Candyman release date for Nia DaCosta's highly anticipated remake, and Legally Blonde 3 will arrive in summer 2022.www.slashfilm.com
Candyman has been pushed back to August 27, 2021.
I think having Universal as part of the team with this movie will help keep it in theaters since it only has a 17 day window for VOD release with AMC. That puts it to mid-September, which makes it a prime candidate for people to buy it at home and watch it for spooky season.
And, as @SeventyOne mentioned elsewhere, a ready-made Uni property for HHN, maybe.
Why wouldn't they? The only possible objection I could think of is the racial content, and HHN has done both US and, to a less-direct extent, The People Under the Stairs.You really think they'd touch Candyman with a ten foot pole?
Why wouldn't they? The only possible objection I could think of is the racial content, and HHN has done both US and, to a less-direct extent, The People Under the Stairs.