Some top WarnerMedia execs never liked the name 'HBO Max' — the Discovery deal will give them a chance to change it
Several top WarnerMedia executives never liked the HBO Max name. Merging with Discovery will give the combined company a chance to change it.
www.cnbc.com
I don't know how likely an HBO Max name change is once the Discovery deal is approved, but honestly I think the best option is to leave as is. At launch, the name was a mess because you had HBO GO and HBO Now as well. Thankfully, they've dumped both of those services and those names no longer exists meaning no more confusion. And leaving Discovery+ and HBO Max separate (much like Hulu and Disney+ are) is the best way to go to get maximum profit imo. Eventually, maybe you merge Discovery+ with MAX, but I don't think it's necessary right now, nor do I think a name change to HBO Max is necessary any longer.