Fright Fest looks decent this year, but it doesn't look THAT good to compare to HHN and even it's best year ain't even as good as a cruddy KSF year. Even last year, their reviews were horrid. There are accounts of people being impressed by some set design or some interesting scare tactics, but the sum of its parts, it's still a trash event. No amount of details they put in matter if the actual manner it's pull off is horrid or if they have one good maze but the rest are abominations. I'm willing to try it again sometime in the near future, but the reviews have to be better than what they were even last year.
I've been to FF, granted 10 years ago, but also granted it was the worst Haunt I've ever been to, including home haunts and independent haunts. It deserves the disrespect for ever claiming it was a haunt and according to reviews, it may have gotten better, but it's still nowhere near the same league as everyone else. And I went into their marquee attraction that year, Brutal Planet, supposedly billed as the longest maze at a haunt or some crap, and I'd rather walk through a 15-second Camp Snoopy corn maze instead. I'd be absolutely stupid to willingly pay for that experience again within the same decade, they are still FAR from "good." Even if now they're "decent," that's not enough incentive to go. Who wants to go to a "decent," "okay," "at least it's better than it used to be" haunt? I barely like paying for KSF and skip that every other year and by many accounts, people even think that event is great. It is, sometimes, other times, not so much, but there's at least precedence that rolling the dice on going is worth it.
Fright Fest is trash. It sounds like an insult because it is. They'll get respect from the community when they earn it. No amount of "it seems promising" pictures or tall-tales is going to change that until the event has started. That's why I ain't putting high stock in WB or its fables either until I hear a bonafide review from a rational, unbias, and logical fan of these events. And HHN 2018 has a lot to prove after last year, but 8-9 out of the last 10 years have been A+ to -B- events, so they're held at a higher standard, so I'll willingly walk into that fog and pay even $100 if they ask me to, because they've earned the admiration.