I guess I'll spoil the love parade. But meh. Looks goofy to me. I don't think any of the musician houses have worked for me and while I'm a huge fan of The Weeknd, I had my reservations about it working, and this just isn't my particular sense of tone. Obviously I'll hold final judgment for when I go through the maze, but I have little-to-no anticipation for this. Also, something about the art reminds me of Knotts and that instantly makes me shiver in worry.
It doesn't help like a dozen of my friends sent me laughing emojis with a link for the trailer, mocking it. Even after I told them it'd be happening, I think the execution so far is just..."what? BAHAHAHA."