Out of the lands, this ranked lowest for me in terms of IP attachment but I am SO HYPED for this! The visual combination of adventure and whimsy is so fun, and I appreciate a land where I can ride mostly everything without feeling slightly green. My friend (who's warming up to Universal) messaged that we had to watch the movies before we go, and I'm so excited that she's excited!
Separately, love the entire launch package. A short social video, a longer one with awesome details, pages for each attraction, LOTS of concept art, and the very cool interactive virtual flythrough of the land. They really went all out with marketing materials here and I love every bit of it. MAJOR kudos to the entire team - can't wait for the rest!