Interesting enough, though the scope of the project is probably how it was approved by the Tolkien estate. It's basically just a "Shire" recreation as a park as appose to a typical theme park. And given the trademark issues between the books and films, it will probably not be aloud to use the same design elements as the films (which could erk some fans, and confuse some casual public)... However that's probably exactly how Christopher Tolkien wants it.