They could easily make this something really special... but it sure doesn't look like they are. Extra characters around the parks is cute, but not $129 cute. They absolutely should do the Star Wars overlay on RnRC, they could do special shows on the Star Tours/Jedi Academy stage, they could bring back Raiders of the Lost Jedi Temple of Doom, they could have special games in Midway Mania, they could have a special script in the Great Movie Ride where Star Wars characters invade or something, there's a MILLION things they could relatively easily do to make this absolutely worth $129. But, nope, it's mostly all just stuff you used to be able to do for free.
If Universal is smart, they will avoid having more than a handful of special hard ticket events. That will serve to give Universal a glaring distinction between them & WDW in the public's perception. A great marketing ploy if used correctly. That will play well, over time, in Universal's favor.
Universal is effectively charging more for concert days. At least they give you the option to buy a pass that covers them tho. Disney sure is the best at marketing so little to do like it's a big deal.