Warner Bros. Discovery Inc. is in talks with theme park operators including Comcast Corp.’s Universal resorts business to license its DC comic-book heroes for new rides, according to people familiar with the matter.
Warner Bros. currently licenses its DC properties, which include iconic characters such as Batman, Superman and Wonder Woman, to Six Flags Entertainment Corp., but it’s exploring the possibility of partnering with additional operators, said the people, who asked not to be named as the information is private. The talks are at an early stage and don’t yet involve contractual negotiations, the people said.
Representatives for Comcast and Warner Bros. declined to comment. A spokesperson for Six Flags didn’t respond to a request for comment