Very true Bri, but when it comes to quality of the commercial, last years and CoC were the best visually IMHO.
This year the guys are talking about trying to not make it look like a commercial, but it does look like a commercial, last years didn't look like a commercial.
My Commercial Idea (and I might make one too):
I would use the same visuals with the guy in the warehouse, and the lamp lighting up etc....
For the script I would have used a deeper tone of voice for the voiceover and had him say:
"For 19 years, he's lived in the shadows as his minions have done his bidding" (Do the quick flash of Jack, Caretaker, Director, Storyteller, and the Usher) While speaking their specific roles, chaos, malice, etc...(long pause while the guard is walking around and he sees the lantern)
"This year....is the year of Fear........and his minions bring him forth into our world for the first time ever.........The only thing you have to fear....is Fear himself."