^Yep. :thumbs:
The 1999 remake of the horror classic House on Haunted Hill shot its opening scene using the Hulk. Interestingly, the filmmakers portray the beginning of the queue as having to ride an elevator to the top of the launch tunnel, with a fake freefall gag while on the elevator. In the movie, actor Geoffrey Rush is the park owner and the roller coaster's name is "Terror Incognita".
(Warning: There are a couple swear words.)
[video=dailymotion;x4ulgz]http://www.dailymotion.com/video/x4ulgz_house-on-haunted-hill-steven-price_shortfilms#.UL-se-Q73ew[/video]