I honestly really didn't care enough to listen to the call where they were talking about attendance, but did they report attendance was up or paid attendance was up?
One thing to keep in mind is passholders, they obviously do count as paid attendance, but with something new in MK obviously you'll see higher attendance without any extra $. But the more interesting one to me is cast members. They have been giving away hotel stays left and right for MM+ testing. So hotel occupancy is up (not paid occupancy, but occupancy) and obviously to test those bands the cast members have to get out in the park.... and to fully test the bands they have to load them with free park tickets (CMs not using their ID/main gate as that obviously wound't test the system).