- Dec 2, 2012
- 505
- 635
Jurassic Park already contains one of the three signature E-tickets in IOA. Sooo, I don't see how filling it out with a minor family coaster is a "problem". They'd never be able to market it properly with a second major E-ticket, the general populous would never separate it out from the existing Raft Adventure. Sure it would be awesome once you are there, but it's not easily conveyable in a 30 second spot, Universal has been using the T-rex and splash down scene for years.
A kong E-ticket seems more uniquely marketable in this regard and the two environments will "blend" together better.
Potter is a unique beast in that additional E-tickets from the same property are more marketable long term. People are literally showing up just for Potter, and if they can double that offering they may double the guest cash flow. A second Jurassic E-ticket will hardly open wallets more than the one they have already does.
Star Wars may realistically be the only thing out there that is similar. BUT Disney has a glut of properties that act synergistically the way more Potter does.
-You can fly with Peter Pan AND go Under the Sea with Ariel AND visit Snow white and the Mines...
-You can take a wild ride through Gringotts AND take the Hogwarts Express AND Fly with Harry in Hogwarts
-You can take a raft Adventure with Jurassic Dinosaurs AND a Jeep Safari AND a Lab dark ride
The third just really doesn't pack the same marketing 1,2,3 punch in a 30 second spot.
Seuss is really the land lacking any sort of signature ride, that's what I'd complain about first and foremost.
A kong E-ticket seems more uniquely marketable in this regard and the two environments will "blend" together better.
Potter is a unique beast in that additional E-tickets from the same property are more marketable long term. People are literally showing up just for Potter, and if they can double that offering they may double the guest cash flow. A second Jurassic E-ticket will hardly open wallets more than the one they have already does.
Star Wars may realistically be the only thing out there that is similar. BUT Disney has a glut of properties that act synergistically the way more Potter does.
-You can fly with Peter Pan AND go Under the Sea with Ariel AND visit Snow white and the Mines...
-You can take a wild ride through Gringotts AND take the Hogwarts Express AND Fly with Harry in Hogwarts
-You can take a raft Adventure with Jurassic Dinosaurs AND a Jeep Safari AND a Lab dark ride
The third just really doesn't pack the same marketing 1,2,3 punch in a 30 second spot.
Seuss is really the land lacking any sort of signature ride, that's what I'd complain about first and foremost.
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