Amex and Universal Extend Partnership

[Brian G.]

From Wall St Journal

Universal Studios and American Express today announced an expanded multi-year agreement that brings the strength of Universal's theme parks and filmed entertainment together with the premier brand of American Express to create exclusive consumer benefits and experiences. The agreement also enables American Express, for the first time, to acquire new Card Members directly through Universal theme parks and websites.

Read more here: http://online.wsj.com/article/PR-CO-20140326-910550.html

 

[Eckert]

So it seems like that big screen on the way to CityWalk is going to stay...I really don't like that as a place to sell credit cards, who is trying to get a credit card on their vacation? It's a tough sell.

 

[UniversalCityFL]

So it seems like that big screen on the way to CityWalk is going to stay...I really don't like that as a place to sell credit cards, who is trying to get a credit card on their vacation? It's a tough sell.

True, but credit card banks try to put their acquisition teams ANYWHERE there are throngs of people. Airports, malls, theme parks. An endless stream of people passing by to potentially put in debt is their dream!