Netflix Makes International Distribution Deal For NBC’s ‘Good Girls’ | Deadline
NBC being the first of the Big 4 alphabet networks to distribute a series overseas via streaming service ('Good Girls' with Netflix) is a pretty good indication that they aren't that interested in owning their own global streaming service (as Disney is indicating with this Fox purchase).
The problem is that Disney is already strong-arming theaters through coercion and negotiating power with several key assets of the film industry. Disney is buying several studios and companies to increase their market share, jacking up prices, and control in the industry which reduces competition, therefore meeting the definition of horizontal. This would have triggered a DOJ response, as with most horizontal mergers in the past. Don't expect it to just go down easily. There's still a lot that needs to be done.
Sure, but none of that meets the threshold for the DoJ to sue over a Disney purchase of Fox's entertainment assets.
Here's why: Disney is being extremely devious in doing this purchase
before launching its global streaming services. If it had already launched its streaming services, then there might be more serious anti-trust problems given that Disney's global streaming services are expect to get to 100+ million subscribers rapidly and become a major market share participant. Combining those theoretical Disney streaming services with 60% of Hulu in 2025 would be an absolute no-go in my opinion. But by doing it before, Disney can probably get the deal through without divesting Hulu to address the point raised by
@Mad Dog.
As to why this doesn't meet the threshold for blocking a horizontal merger: Hollywood studio film-making is an extremely unconcentrated and highly competitive market. There's over 700 movies that get theater releases and around 100 of those are wide releases by the major studios.
Disney releases 10 wide release movies a year while Fox releases 17-20 wide release movies a year and another 10 limited releases.
At most Disney would be getting 30% of the "wide release" market while leaving another 4-5 competitors that still release 70 other movies to wide releases (Universal, Warner, Sony, Paramount, Lionsgate).
As far as box office goes, Disney would be getting somewhere around 35-40% of the total box office, but that's still in a competitive market in terms of 5 other studios aggregating another 40-45% and another dozen or so taking most of the remainder.
That's the problem here, that there's so many other competitors still surviving. Disney would be the strongest studio in terms of production by far, but in the overall market, there's still a lot of other producers.
AT&T-T Mobile merger was halted because it would have reduced the overall market to only 2 other mobile competitors (Verizon and Sprint) while giving AT&T roughly 50% of the overall market.
Comcast-Time Warner Cable was halted because it would have given Comcast roughly 75% of the overall high speed internet market and left it with only 2 major competitors in the overall broadband market: Comcast would have had 35 million subscribers, AT&T around 15 million, and Charter 9 million.
The problem is there's lots more competitors in the film production market and Disney can also argue for an expanded market definition to include a company like Netflix that has 0 theater releases but produces 100 films a year of which around 3-4 cost $40-100 million which would arguably get a wide release with any other studio...