Yup.
And just think of this. Next year, Universal can put Harry Potter, Spider-man, Optimus Prime, Bumblebee, Hulk, Jurassic Park, and the Minions on their advertisements. How insanely POWERFUL will that be for young boys? I mean, if you put a Uni ad with those characters next to a Disney add that features some cartoon characters, who's gonna win out with the boys?