I think the whole marketing and "too niche" aspect was thrown out the window years ago and now sounds like an excuse. We've had Trick r Treat. Killer Klowns from Outer Space. Creepshow TV show, as if anyone watched that! Random mazes sponsored by "Figure" and Diego Luna. Original mazes called Dead Exposure to cater to the...Orlando crowd...I guess? There's a way to make it work with everything now. Even "popular" mazes sometimes turn out to be low draws. This last year had some heavy hitters and the event was still low attendance. Either people go or they ain't. The Ring and The Grudge were freakin HUGE at the time of release. It literally doesn't matter how long ago it was, BOTH of those will still be popular, they are engrained into pop culture. Either of those are bigger than Evil Dead Rise or something lame sounding like "Curse of Pandora's Box."