We are also making the assumption they are watching it at home. We don't know how many people are watching it on HBO Max.
Let's also face some facts as well that In the Heights wasn't even that big on Broadway in comparison to other musicals. There was just the hope that latin audiences would attend with the CRA effect but the reason it didn't is because latinos/latinas/latinx audiences already have so many other content featuring them. Just turn on telemundo and Univision. It also helps me understand why Universal let the rights lapse when they had them.
The numbers are a bit low but I don't think anyone should be shocked but it. It will do well in Asia which is where Greatest Showman/Bohemian Rhapsody and all the other musicals tend to do best.
"'Our experience, which is backed up on ‘In the Heights,’ is that if the movie hits a high level in theaters, it hits a high level on the service,” Goldstein told the outlet. “If it hits a low level in theaters, it hits a low level on HBO Max. They’re really very comparable.'
That suggests that “In the Heights” failed to draw a big audience on HBO Max in addition to striking out with ticket buyers. And that’s a problem."
HBO Max Isn’t to Blame After ‘In the Heights’ Fizzles at the Box Office
Since "In the Heights" fell short of box office expectations, it would be easy to point to its hybrid debut on HBO Max as the culprit.
variety.com
This just isn't proving to be popular. No stars, no "hit" songs, weak plot, and coming in at almost 2 and a half hours. Just does not scream must see to me and probably general audiences.
Most likely box office scores for this year's musicals will be In The heights << Dear Evan Hansen <<< West Side Story