I mean, in all honesty, have some fun characters, have some compelling action with the dinos, don't trip over yourself too much with a complicated plot and you should have an easy enough to make blockbuster.
The Jurassic World trilogy really failed on all three of those aspects outside of a few decent action sequences.
Also, I'm kind of confused by how they clearly want to distance themselves from the World films as this feels like an all out reboot in everything but name yet they're sticking with the World moniker for the title. Surely you would argue that the 'Jurassic' bit is what drives the IP, right? They didn't want to name a new potential series like Jurassic Universe or Jurassic Empire or Jurassic Whatever?