I agree in theory, but realistically, not a lot of land left around SWO (that last open lot by Aquatica is slated to become a Target-anchored shopping center), and what land there is has its price driven up by the current housing boom in the area.
Could buy that hotel on Westwood that constantly changes names, I suppose, but they've had trouble enough learning to run a theme park, not sure they want to add hotel management to their portfolio.