They used to own a LOT of land around the park as well and still own sizable tracts that are around the park that could be redeveloped in better ways. They theoretically could use the land across the street that they own and build a parking structure and use the current lot to build a second park (well, fourth if you count Aquatica and Discovery Cove). That's why the site is so valuable to anyone. The park itself is still viable and valuable, but the land would be more valuable to Comcast/Universal for its redevelopment potential and selling it would put SWP&E in a much better financial position. Not that that is happening, but it always could...