Every indication is you spend only 2 or 3 nights here. During which time you are immersed in Star Wars. No MK, no pool day (unless there's an indoor space pool), no dinner at Disney Springs. Then most will likely transfer to a different WDW hotel for the remainder of their trip, at which time they'll enjoy the rest of the resort.
I can see Star Wars fans going for this. It's the less enthusiastic members of their families who are going to be the issue here.