Counter-counterpoint: But Waterworld flopped and flopped HARD, yet the show has been around for 22 years. Bourne is still a recognizable name that will draw some attention, and if the show is even 1/2 as good as Waterworld it won't matter what it's based off of. And if they manage to snag Bond, it means it will be a bigger draw.
I don't think this project is meant to push the gate count up significantly. It's there to improve their offerings and replace an aging show.