I actually like drinking Beverly. As far as competition for drinking, while I did not personally take part, during the 25th Anniversary of Epcot there was a Beverly drinking contest. The contestants all had to drink 25 shots of Beverly, and my brother came in second place. The person who came in first not only drank the 25 shots, but also at least 15 additional shots.
Also, I miss when this was known as Ice Station Cool, and it was freezing and actual snow ball fights would occaciosnally break out.