Vyrus, the way i see it is this: Disney can raise prices because, no matter what, people still go. They haven't reached that tipping point yet. Maybe a few less people will go, but not enough for Disney to take an attendance hit. And maybe they don't get those repeat visitors. You know, the ones who don't spend the merchandise money because they have everything already. Disney wants the people who will shell out $2,000 in merchandise during their once every 5 years trip, not the people who MAY buy an overpriced $30.00 tee shirt, but come year after year. Also, raising prices then adding on discounts allows Disney to basically sell rooms and tickets for the same price as the previous year while calling it a discount in the current year.
Disney is a business. And businesses cannot survive if they price consumers out of the market. Disney hasn't reached that point yet. But what is that point? $90.00? $100.00? We won't know until we see people finally stop going.