I’m not sure what’s going on with TOT because I haven’t followed, but if it is a matter of the future of the IP, then I can say I am ok with dropping the TTZ brand because at this point that tower is so iconic that it can easily stand by itself. Having said that, this does not mean they can just bring any dumb IP and force it into the attraction. Like I said before this tower is iconic, therefore the tower itself IS the IP, and IMO stronger IP than the purchased ones…. Because it was born and raised in MGM/DHS. Also the ride system is unique compared to the other towers. So “If I was in charge”, I would leave queue untouched except for TOT logos and branding. Storyline can be kept similar (elevator accident) within the law and all ride effects most meet today’s technology (new ghost visuals, projection mapping, ect). When it comes to the scenes, I would personally leave the room’s hallway scene (due to iconic reasons) but refurbished, Complete redo of the top floor and perfect place to make it’s own name and separate from it’s predecessor (since until this point the ride experience has been very similar to TOT but with better visuals) and for final drop scene, I would add screens or something similar to M:BO at DCA to have some type of visuals during the drops. And that’s that, call it “The Haunted Hollywood Tower Hotel” to give that MK’s HM reference and I think that would make many people happy…. The Icon survives! As long they keep it dark and creepy like it should be. This tower is it’s own entity in the park, it should stay as HTH.