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Universal & audience demographics

  • Thread starter Thread starter pumpkinbot343
  • Start date Start date Yesterday at 9:04 PM
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pumpkinbot343

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  • Yesterday at 9:04 PM
  • #1
This is meant to be for discussing about Universal and its approach to its audience demographics, maybe share news if something interesting pops up.

So I’ve read some criticisms of the parks (mainly Epic Universe) in that it doesn’t really have anything “substantial”* in quality for the “younger crowds” (never mind that it has lands for Nintendo and a Dreamworks property), and that Universal as a whole/in general needs to make “families” a priority as a way to make money and keep up with Disney. So to start it off, is Universal neglecting a demographic and should it put more effort to it?

IMO, now I don’t know what the exact quote was, but I swear I read somewhere from someone at Universal that the Texas park is meant to serve as some sort of “appetizer” for said “younger crowd” so that it could get them ready for the “main” parks (all of the Orlando parks, Hollywood, Japan, etc.)
So I’m pretty sure Universal is mainly a park for “adults/teens”, and that they make a conscious decision to avoid focusing on the family demographic (Nintendo is pretty popular with adults methinks) so that their parks aren’t seen as a bunch of Disney rejects.

*substantial in that it’s a product of quality (like the praised Camp Jurassic) as opposed to just a mediocre play place or attraction.
 
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