Spider-Man, for my money, also has the best integration of screens and sets (and physical effects) that Universal has yet pulled off, and it's why I find Transformers so inferior despite basically being a "clone." The sets there are mostly transition points, whereas they're much more part of the scenes in Spidey.
In terms of creating a build-up, Kong does appear (based on what I've read and seen, as I haven't been on it yet!) to have a nice prologue-ish sort of sequence with the approach to the wall outside, but once we get into the show building my understanding is that it ramps up pretty quickly. As I've said elsewhere, I think if everything leading up to the 360 scene had been done in a fully classic dark ride style (which would have required rethinking what transpires in those moments, certainly), it would have improved the pacing concerns and made that 360 scene even more of a jaw-dropping showstopper.