Why is it hard that they can't just simply have something Ala' of NBCGB but with the ESPN? I mean, for gods sake; if they want to go to a sports market, they could've went for the easiest to do that would've encompased the entire sports market and that it would've made a hell of a lot more sense than going off of one IP.
We aren't in the early 2000's anymore, and going back to what Uni did with Nascar and NBA isn't a good idea at all.