Now you're trying to kill the birds too!
Madagascar isn't "dead", it's still enjoyable. But honestly, I'd rather see them do a "Great Movie Ride" type utilizing the 3 main DreamWorks IPs of this land, but to flesh out the ride, use Madagascar, Dragons cameo, etc..
Although a dark ride like GMR, but with Hello Kitty starring in Universal IPs like her park merch would be awesome .....somewhere in the park