I think it's regrettable and weird. It doesn't enhance the experience in a theme park to intentionally undermine the feeling of immersion from any vantage point or angle a guest turns. When you are otherwise spending hundreds of millions of dollars building themed lands, it's hard to argue this is a "plus." So why do it? It's not like they didn't model it out and know.
And if a jumbled potpourri approach is what they're going for, why have some full immersion in the park and some potpourri, as either sets expectations the other fails. To me, the result is a feeling of haphazardness, lack of long-term vision, and a cheaper/weaker brand. Strong brands are made by having principles and delivering consistency, to form a bond with customer based on met expectations.
They so easily could have just had the entrance of this attraction, and signage, be on a different side. Oh well, I'm rooting for Universal but this is a disappointing choice.