Sorry I missed your question earlier. The price depends on how much you want to put on it. A plain base car starts around 15 dollars (includes wheels and one sound), then it goes up from there depending on how you want to customize it. You can purchase stickers, mufflers, rims, other sounds, etc. The prices can get really expensive if you add remote control, which is another 25 dollars on top of whatever you build. Its sorta like Build-A-Bear....but with cars.