I think you’re having trouble following their point. Here’s an example.
1) There is a F&F Shop with a couple cars out front, some energetic music, a car inside, etc. People buy their hats and mugs and it sells $2,000,000 in Merch.
2) There is a F&F ride. It is poorly received and drops GSAT numbers and overall satisfaction.
There is also a F&F Shop next to it with a couple cars out front, some energetic music, a car inside, etc. People buy their hats and mugs and it sells $2,000,000 in Merch.
They aren’t inclusive of one another. You can still have merch sales without a subpar ride. The ride is a failure, the store is a success. You have to separate the two and look at them independently.