The medialab is just Universal creative for other parts of Comcast's ventures however based on their mission this is what they are about. Its probably more so to work within the park with Universal Creative to create more synergy.
MEDIA LABS IS DEDICATED TO DRIVING A COLLABORATIVE CULTURE OF INNOVATION ACROSS ALL AREAS OF COMCAST NBCUNIVERSAL. WE ARE COMMITTED TO PARTNERING WITH STARTUPS, RESEARCH GROUPS, ACADEMICS, CONTENT CREATORS AND BRANDS. OUR LABS LOCATED IN LONDON, NEW YORK AND LOS ANGELES, ARE LEADING THE WAY WITH FRESH IDEAS AND THE LATEST TECHNOLOGIES TO IGNITE THE FUTURE OF MEDIA AND STORYTELLING.