Except, it matters. I don’t find Exorcist, The Shining, or Friday the 13th scary at all. Despite their “horror” classification, and many pointing to them as “scary” IPs, I found their presence at HHN boring and unimpressive. The “Titans of Terror” get a collective shrug, and don’t get me started on the snooze-fests that are most A24 horror films. Event Horizon, 13 Ghosts, and The Strangers mess me up.
So, it matters. There is a possible IP I find humorous but by wife finds terrifying, to the point where I avoid mentioning it to her. So, is the IP scary?
People got scared by moments in Ghostbusters and Stranger Things. People watched House of a Thousand Corpse bored out of their skulls. So, when people say “I want scary IPs,” what they’re saying is, “I want the IPs I find scary.” That’s why the subjectivity is important to remember.