I agree the SZs look amazing--I honestly expect them to outshine the houses.
The IPs in the houses, tho, are starting to enter "Your Mileage May Vary" territory. Yes, after 5 years it's played, but when HHN first secured the rights to TWD, it was the #1 show on TV. Not cable, not genre shows, all TV. That's a huge "get" compared to a cult show like AHS. At the same time, I know Leatherface and even Krampus have their followings, but neither has embedded himself in pop culture like Freddy or Jason (or the Xenomorph or Predator or even the original Scream killer for that matter).
While HHN had a good run relying heavily on IPs, I think they're running out of horror IPs that cross over to mainstream pop culture. This year besides The Exorcist, you have a second tier classic, a box office dud, a fading cult favorite TV show and a hit show that seems to have outstayed its welcome. There's a reason the most anticipated house seems to be Ghost Town.