Just wanted to throw this out, Krampus is on Blu-Ray on the 26th. If an announcement for the house is coming, it could make sense to speak of it then. Who knows, but it makes sense.
Have it as a Dual-coast announcement (or make it an exclusive announcement for Hollywood, so they don't feel left out after the announcement of TCM for Orlando), it'd be a great way to use synergy. We'll see though.