Not a bad thought... the color scheme would work well too.
So, here's the thing. I've said (for years) marketing isn't for the hardcore fans. They have your money. They throw you a bone now and then to engage you but their goal is increase the amount of people that don't go.
Now, the countdown was a ridiculously bad move that will garner negative feelings from a lot of fans. It's a failure that may be greater than the Evil Takes Root blog. But a countdown to a sweepstakes actually proves my point that marketing is for casuals. It proves Marketing (with Management's approval) thinks increasing market share is more valuable than just having the event occur.
I hadn't been to the site since its initial unveiling. Now, I'll be there everyday. For this stupid sweepstakes. And a thousand others that may not be able to go so they dismissed the site (or the event itself), will now add to the marketing metrics.
Our gravest mistake was failure of imagination.