The scare zones are average at best. For all the good that is Chucky, Killer Klowns, and Carnie Chainsaws the blandness of Harvest and Traditions bring it down. During exec review we moved a character from Traditions to Harvest and it wasn't out of place; not enough difference between them. Only having the IP House displays without any of the characters from those IPs is limiting.
Vamp, again, is more "this is fun" than it is scary. "Oh look! Michael Jackson, Boy George, Madonna." And for better or for worse, the cast in that street currently have very "active social media" presence.
Poltergeist is simply just a knockout and that one house alone will make this event for so many.