Fair question. My perspective on the “disappointment” is this:
Marketing spent fifteen-ish hours of build-up, using teases and indecipherable script, to unveil a video that was leaked two days ago. Fans spent hours trying to decode something that had no solution to answer a question they already knew. No house was announced. No event specifics were given. It was a whole lot of build for, ostensibly, nothing. That applies even more when you consider most of the fans who cared enough to follow along with the teases don’t care about single-days. They want passes which still are not available.
From where I sit, that shows that Marketing continues to underestimate the passion of HHN’s most die-hard fans, or they’re cynically leveraging that passion to build engagement without substance. The whole thing, even knowing the whimper everything was building to, feels like a middle finger.
Maybe it’s because my perspective on HHN “teaser” marketing is different, but I think all that hours of build-up to no details is a garbage move. It’s literally the same thing they did with weeks of sign-ups to announce a sweepstakes.