Tossing my hat in the FFP discussion, this year's trip with my Mom and Dad is 4 nights over at the Hard Rock. An with an event like this we're early entry to close every night, there's bound to be a good amount of snacks and drinks purchased each night. That's not including all the merch, dining at the other venues throughout the resort etc.
If there was no FFP, it would just be two nights and that's solely because we got the BOGO tickets last year. We'd also probably be looking at a night at HoS as well. As with any theme park, it's all about getting people to stay longer and spend that sweet moolah, FFP's have people doing that. Also, admission is merely a drop in the bucket compared to revenue from Food, Drinks and Merch. A higher single night ticket is not gonna' cover Merch/F&B revenue gained over multiple days. Especially since many folks including myself have made it clear, we wouldn't be attending nearly as long as we do with a FFP. Just as revenue can add up quickly when folks are there multiple nights, the loss of revenue can add up if they're not.
*=An yeah, I'm in the boat that's patiently waiting. It's been an abnormal couple of years, so it's no rush on my end.