If tonight were my brainchild, I think I’d be packing up my office.
They didn’t market this well tbh. This is 100% worth the $300+ and if they are smart they’ll give it the old college try and do one more year to see if WOM makes it succeed.
One of the tough parts about marketing an event like this is obviously attendance and capacity are very closely guarded secrets, so it was difficult to illustrate the degree to what 'limited capacity' meant without using numbers. It was really limited, if that isn't clear by now, by design and not from a colossal sales failure or anything similar.
It never sold out so no, we didn’t really get to see how busy they would let it get. Hopefully they’re okay with this level for the price, but this sounds like the price and maybe the newness worked it out to this level naturally.
Right, without a sellout there's no way to know if this is what they intended or if they missed forecast by 50-70%
This probably should be its own thread, apologies mods, but word on X is that the event only sold a third of anticipated tickets. Which would be a huge whiff compared to what OI can do.
